Q: And tell me about the three ranges, something about W. A. S.?
A (PR): Yes of course, we have three ranges in our apparel – Winter, Aero and Summer. All three are designed specifically to meet the demands of that area. For example, our Summer range has lighter and more breathable fabrics to help keep the riders cool in hot conditions, whereas our Winter range is all about keeping our riders warm in cold and wet conditions, but also meeting the challenge of them not overheating.
Q: That all sounds pretty cool! What do the riders think of it so far?
A (NN): They are very happy with it since they immediately noticed that their team wear has a great fit and feels good. Also, they are well aware that they’re in an exceptional situation where there is this incredible behind the scenes process to produce and develop the team wear. It’s a process consisting our team’s Science Team, the involvement of a global innovation powerhouse, and the end result being produced at the best manufacturing facilities with. Most of all, the riders are aware that this process will not stop; and it will keep pushing the boundaries of technology, aerodynamics and fit. The riders are in the comfortable but privileged place that they know that we will live up to our promise; that after A1 will come an even faster A2, and after S3 will come an even better performing S4 and so on. Overall, we’ve had some great feedback so far from the riders, and everyone seems to be really enthusiastic about the project. After everyone wearing the kit now in training for over a month, they’re all ready to take it out racing!
A (PR): Of course, that’s another advantage of the project – that we can get direct and instant feedback from the riders and implement that into new research and innovations. You’ll be able to see that when we upgrade our three ranges, so we’re always innovating with the latest tech to get the best fit, high-performance fabrics and aerodynamics.
Q: Thanks for the chat guys! I certainly learned something, and I’m sure those reading along will have too!