Our title partner Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, has launched a season of cycling challenges to encourage people of all abilities to get active to improve their health. With motivational support, training advice, nutritional guidance and safety tips from Team DSM, the DSM Keep Challenging Series offers a number of fun but tough targets with prizes to be won throughout the year.
The series is part of team’s strategic partnership with DSM to increase public engagement around the importance of health through nutrition, in line with the shared purpose and culture of both organizations. DSM’s science and innovation power is increasingly being applied so that the team’s riders can be the best that they can be, while the direct insights and feedback from our top athletes is helping DSM develop sustainable solutions that help people remain strong, healthy and performing safely for longer, inside and out.
Starting with a short warm-up period, participants in the DSM Keep Challenging Series (#DSMKeepChallengingSeries) will get regular encouragement and nutritional advice from the team’s riders, experts and coaches over the subsequent four months. After checking the current ability of participants by challenging them to see how far they can go in 60 minutes, their stamina is then tested in a competitive distance challenge to coincide with the Tour de France. More challenges follow, including an undisclosed final test at the close of the season.
Open to anyone, registration for the DSM Keep Challenging Series is now possible for teams of up to eight friends, family members or co-workers. For individuals who want to join but do not have a pre-arranged team, there is an option to be auto-assigned to a virtual team. Registration closes on June 13th ahead of the first challenge. Participants can use a wide range of existing digital fitness devices and apps, such as their Wahoo bike computers, to report their performance and can check how they and their team are doing via the team’s website.
Entry is now open to everyone, from first time cyclists to experienced riders, with participants contributing to their team’s performance. With exclusive prizes for the top male, female and mixed teams, as well as hidden challenges and individual spot prizes throughout, there is an opportunity for everyone to take part.
For more information or to register to enter the #DSMKeepChallengingSeries, please visit www.team-dsm.com/keepchallenging.
About Team DSM
Team DSM are a German-licensed global professional cycling team operating at the highest level of the sport, with a unique scientific and innovative focus which is ideally implemented through a culture of true cooperation. With three programs – Men, Women and Development – under that same umbrella, the team are known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The basis of this comes from grassroots development at their Keep Challenging Center and elite sports Campus in the Dreiländer region, in Limburg, where the world’s most promising talents are developed into the best that they can be. Ethics also lay at the heart of their organization, having always worked to the intensified ethical standards of the Movement for Credible Cycling (MPCC). Team DSM are a founding shareholder of Velon; many new and young fans throughout the world are starting to follow professional cycling through modern novelties which are being introduced in cycling by Velon.
DSM – Bright Science. Brighter Living.™
Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.