DSM launches cycling challenge series to encourage people to improve their health through exercise and nutrition

Our title partner Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, has launched a season of cycling challenges to encourage people of all abilities to get active to improve their health. With motivational support, training advice, nutritional guidance and safety tips from Team DSM, the DSM Keep Challenging Series offers a number of fun but tough targets with prizes to be won throughout the year.

The series is part of team’s strategic partnership with DSM to increase public engagement around the importance of health through nutrition, in line with the shared purpose and culture of both organizations. DSM’s science and innovation power is increasingly being applied so that the team’s riders can be the best that they can be, while the direct insights and feedback from our top athletes is helping DSM develop sustainable solutions that help people remain strong, healthy and performing safely for longer, inside and out.

Starting with a short warm-up period, participants in the DSM Keep Challenging Series (#DSMKeepChallengingSeries) will get regular encouragement and nutritional advice from the team’s riders, experts and coaches over the subsequent four months. After checking the current ability of participants by challenging them to see how far they can go in 60 minutes, their stamina is then tested in a competitive distance challenge to coincide with the Tour de France. More challenges follow, including an undisclosed final test at the close of the season.

 Open to anyone, registration for the DSM Keep Challenging Series is now possible for teams of up to eight friends, family members or co-workers. For individuals who want to join but do not have a pre-arranged team, there is an option to be auto-assigned to a virtual team. Registration closes on June 13th ahead of the first challenge. Participants can use a wide range of existing digital fitness devices and apps, such as their Wahoo bike computers, to report their performance and can check how they and their team are doing via the team’s website.

Co-CEO of DSM, Dimitri de Vreeze said: “It’s all too easy, when we’re spending so much time isolated at home, to get into bad dietary and exercise habits. The science is clear that this affects our physical and mental health. We’re encouraging everyone working with or for DSM to take part because the well-being of people is our first priority. By creating this platform we hope to help more people achieve better health through nutrition and exercise.”

Co-CEO of DSM, Geraldine Matchett said: “Everyone’s resilience has been tested this past year and difficulties remain for many, so we want to give people a reason to get active in a fun way. There’s an obvious relationship between good nutrition and health so our friends at Team DSM will offer support as we train to be the best we all can be. I’m not a racer but I am a keen cyclist because it gets me away from my computer screen. I hope seeing Team DSM as they compete in cycling’s greatest events throughout the year will inspire us all to go a little bit further and be that little bit healthier.”

Team DSM CEO, Iwan Spekenbrink said: “In the team we challenge ourselves every day to be the best that we can be; it’s part of our DNA. Good nutrition before, during and after each race is vital and, by supporting DSM to develop the Keep Challenging Series, I hope we can pass on this passion for healthy living to others, encourage them to challenge themselves and improve their well-being through eating better and getting exercise. With the right encouragement and some hints and tips from top experts along the way, you can achieve more than you thought possible!”

Entry is now open to everyone, from first time cyclists to experienced riders, with participants contributing to their team’s performance. With exclusive prizes for the top male, female and mixed teams, as well as hidden challenges and individual spot prizes throughout, there is an opportunity for everyone to take part.

For more information or to register to enter the #DSMKeepChallengingSeries, please visit

About Team DSM

Team DSM are a German-licensed global professional cycling team operating at the highest level of the sport, with a unique scientific and innovative focus which is ideally implemented through a culture of true cooperation. With three programs – Men, Women and Development – under that same umbrella, the team are known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The basis of this comes from grassroots development at their Keep Challenging Center and elite sports Campus in the Dreiländer region, in Limburg, where the world’s most promising talents are developed into the best that they can be. Ethics also lay at the heart of their organization, having always worked to the intensified ethical standards of the Movement for Credible Cycling (MPCC). Team DSM are a founding shareholder of Velon; many new and young fans throughout the world are starting to follow professional cycling through modern novelties which are being introduced in cycling by Velon.

DSM – Bright Science. Brighter Living.™

Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at