Keep Challenging Experience

Visit The Keep Challenging Experience

Are you a fan of cycling and Team DSM, or just interested in understanding how an international WorldTour team operates? If so, then the Keep Challenging Experience is a must see!

Your visit to the Keep Challenging Experience is an amazing opportunity to see how an ultra-modern warehouse operates; from how staff cooperate, to the logistics of vehicles and equipment departing and returning to the warehouse for team camps and races. You will get the best insights into the team’s elite sports (or topsport) vision and the Keep Challenging approach: what it is, the resources that are needed to put the approach into practice, and the joy and success that can be achieved when everyone works together towards one goal.

Alongside all of the information you’ll get during your visit to the Keep Challenging Experience, you can also check out the latest technology, which is used by Team DSM itself, a lot of which has been developed by the cooperation between the team’s experts and partners. For example, you can see all of the amazing Cervélo bikes the team uses, the innovative Craft clothing, and even test the latest sleeping technology in our Auping bed.

Want to improve your ability on the bike or just curious to see how you compare to the pros? At our Keep Challenging Experience you are also able to see how a VO2 max test or bike fitting would be conducted and there is even an opportunity for you to book a test or fitting yourself. What are you waiting for?

If you’re tired after all of that (which we think you might be) then you can take a seat in the lounge and enjoy a nice cup of coffee.

Students with a sport study background will occupy the Keep Challenging Experience and explain more about all of the brands and the team itself; showing you a sneak preview of everything that happens in our Headquarters.

So come along and visit us at our Keep Challenging Experience based at the A1 business park in Deventer!


*The Keep Challenging Experience is currently closed in accordance with the government’s guidance as a result of the Coronavirus measures in place. Thank you for your understanding.*

Monday: 10h00 – 17h00
Tuesday: 10h00 – 17h00
Wednesday: 10h00 – 17h00
Thursday: 10h00 – 17h00
Friday: 10h00 – 17h00
Saturday: Closed
Sunday: Closed
Public Holidays: Closed


Birnieweg 15
7418 HH

We offer free parking at the Keep Challenging Experience.

+31 6 15574383