Privacy statement

Privacy statement

We appreciate the trust you place in us and that is the reason why we handle the personal data you provide to us with the greatest possible care. Team respects your right to privacy. We use this policy to inform you of how we handle your personal data.

Who are we?

Team DSM is a trade name of SMS Cycling BV, a company with its registered office at Birnieweg 15, 7418 HH Deventer, The Netherlands.

Who are you?
You are the person who visits our website, who registers for a newsletter or sends us an email.

What personal data do we process for which purposes?

Personal data is all data that say something about you or that we can relate to you. We record personal data within the context of our services or when you contact Team in any other way. Personal data that are needed for our services such as your name, address, email address and telephone number.

  • In order to analyse the use of our website

Data concerning your use and behaviour are collected when using our website. We use analytical cookies in order to adjust our website in line with the wishes and interests of the visitor and so that we can offer an optimum visitor experience. Consult our cookie policy for more information.

We also store the log files of the website such as error reports, we remember the data that were entered during the booking process so that you do not have to enter everything again.

  • In case of registration for a newsletter

You are asked to provide contact details during the registration for a newsletter so that the newsletter can be sent to you by email.

We send newsletters if you have subscribed for these. You can unsubscribe for our newsletters or other commercial communications at any time. This possibility is offered to you in the email itself or you can unsubscribe using the objection form that you can find on each brand page in the privacy statement.

Who receive your personal data?

A significant part of the third parties with which we share your personal data obtain these data on the basis of the use of cookies. We, therefore, refer you to our cookie policy and the list of cookies on our website for the names of these third parties as well as a reference to the policy that applies to the use of your data.

On the basis of which principles do we process your personal data?

We only process your personal data such as a subscription to the newsletter if you have consented thereto expressly or because you have clearly disclosed the data. You can withdraw this consent at all times. How and when you can do this is described in this privacy policy under the heading of ‘rights’.

Retention period

Your personal data is retained for as long as necessary for the processing purposes and are then deleted permanently within the term that applies for this purpose. At the moment you submit an objection to processing of personal data for commercial purposes, we will register this in our systems and we will no longer use your personal data for the relevant personalised and/or commercial purposes.

Your privacy rights

Team is transparent and strives to provide sound services to its customers, website visitors and/or if you are a user of one of our other (online) services. We process personal data as explained in this privacy statement in order to make sound services possible. We hope that you see the benefit and also gain the benefit in which connection everyone can have personal preferences. If this is not your experience and you have a different opinion, you can consult with us in order to possibly adjust matters.

You can exercise the following privacy rights in respect of the processing of your personal data described in this privacy statement:

  • You can object to the processing of your personal data:
    • You can adjust your cookie settings by removing all of your cookies from all devices in all internet browsers you have used to visit our website(s). Read our cookie policy for how you can do this for each internet browser.
    • If you would like to object to the processing of your personal data as a whole, please contact [email protected].
  • You have the right to have incorrect personal data corrected or to supplement personal data.
  • In some circumstances you have the right to have removed the personal data we have in respect of you from all of our systems and online services if this is possible and while taking account of the statutory obligations. In order to remove all of your cookies, you will have to delete the cookies from all devices in all internet browsers you have used to visit our website(s). Read our cookie policy how you can do this for each internet browser.
  • You have the right to limit the processing of your personal data if data are incorrect, you have lodged an objection or you indicate that we are not allowed to further process certain data, for example.
  • You have the right to inspect your personal data.

If you have questions about the above rights please contact [email protected].

If we are unable to reach agreement following consultation, you can contact the Dutch Data Protection Authority which can be reached at telephone number +31900 2001201.


We have the right to adjust this privacy statement and recommend that you consult this page from time to time to stay informed of the manner in which we process your personal data. This privacy statement was updated most recently on [date: December 22, 2020]


We implement suitable technical and organisational measures to secure your personal data. This means among other things that we conclude agreements with service providers that process personal data on our behalf in which agreements we oblige them to implement these measures as well.

Notification data leaks

A data leak exists if personal data belonging to our clients, business relationships or employees have been exposed to loss or unlawful processing. This is the case for example if personal data wind up in the hands of third parties that should not have access to those data.

Have you discovered a (possible) data leak? Notify us thereof as quickly as possible by email via [email protected].

In addition to the above, Velon will also use your data in order to promote cycling and its events. For the latter we will share your personal data with Velon in order for them to:

• Analyze the behavior of website visitors.
• Provide website visitors with better service and support.
• Provide website visitors with relevant offers, campaigns and general advertisements in order to promote cycling and its events.

Click here for more information on how Velon handles your personal data.