PARTNERSHIP AT PRO CYCLING TEAM LEADS TO SPORTS GLASSES INNOVATION
Team DSM and Hans Anders Retail Group (with its optician shop chains Hans Anders, eyes + more and Direkt Optik) together introduce the eyewear brand DRIIVE. The brand focuses entirely on innovative sports eyewear. The first collection is the successful result of intensive joint product development with the aim of creating the perfect racing glasses for athletes at the highest level. DRIIVE sports glasses are now available (also with prescription) for cyclists and other outdoor athletes in the Netherlands, Belgium, Germany, Austria and Sweden.
Cyclists, material experts and product engineers go for the best sports glasses
Starting in 2020, the R&D experts from TEAM DSM and Hans Anders Retail Group worked closely together on the requirements for the ultimate professional racing glasses. This led to a product development trajectory in which experts from the cycling team collaborated with specialists and technicians of the optics group to create the next generation of sports glasses.