Team DSM strengthen roster with Jonas Iversby Hvideberg and Frederik Rodenberg Madsen

Rider updates

Strengthening their classics block and sprint group respectively as they continue to chase results, Team DSM are excited to announce that the talented duo of Jonas Iversby Hvideberg and Frederik Rodenberg Madsen will join the team next season, riding in the team’s colours until at least the end of 2023.

Jonas Iversby Hvideberg

Iversby Hvideberg has progressed steadily throughout his career so far, picking up good results in one-day classics in his early years at U23 level, with a third-place finish at Paris-Tours in 2019 a highlight. 2020 saw this trend continue, where a photo finish at the Norwegian championships saw him finish second place in the elite race. Using that motivation, Iversby Hvideberg went into the U23 European Championships confident, taking home the title under some grizzly conditions. A team player who’s happy to get his elbows dirty in support of the team, Iversby Hvideberg’s attitude and hard-working spirit will be a great asset to Team DSM’s growing classics group as the team chase success.

Iversby Hvideberg said: “I’m really looking forward to joining Team DSM next season. We had good talks together about a plan for my development and the team has a nice program for me which will help me to adapt to the demands of racing at the WorldTour over the next few seasons. It’s also nice to have the chance to be in a team with Andreas [Leknessund] again, as we’ve raced together since the junior ranks, and he’s told me good things about the team. I’m also excited to be part of a team with many different nations and cultures, with the riders and staff, where I’ll be able to learn and develop both on and off the bike.”

Team DSM head of coaching Rudi Kemna added: “We’re excited to welcome Jonas onto the team for next season. He’s a talented rider who we look forward to working closely with towards his development. Someone who at U23 level and earlier this year at Kuurne-Brussels-Kuurne, has shown he can handle a hard day in the saddle, Jonas will predominantly bring value to our classics group, but his powerful attributes can also be useful for our lead outs. We believe that in the future we can take some nice results in the classics with him, but firstly we want to focus on his general development and help take him to the next step.”

Frederik Rodenberg Madsen (DEN)

Combining track and road so far throughout his career, Rodenberg Madsen has tasted success in both disciplines. A former Danish junior and U23 champion in the road race, Rodenberg Madsen has shown prowess with his fast-finishing ability and speed, picking up the win at the U23 Eschborn-Frankfurt alongside several national races in Denmark. A powerhouse, Rodenberg Madsen is also at home on the boards, forming an important part of the Danish Men’s Team Pursuit squad that won several UCI track World Cup events in 2019 before becoming World Champions in early 2020 in Berlin. Recently, he has continued to show his abilities on the track winning a silver medal at the Tokyo Olympics in the same event. Looking ahead to the future, Rodenberg Madsen’s powerful attributes will fit in well with the team’s sprint block.

Rodenberg Madsen said: “From the first talks I had with Team DSM, it was clear that both of our ambitions were closely aligned and I immediately felt like this was a team I wanted to be a part of. I think this is the perfect environment for me to develop myself in and I am really looking forward to getting stuck into the sprint and lead out train. Team DSM has so much history and experience so it will be great to learn and continue to develop myself here with them. I’m really looking forward to getting stuck into that process with the best in the world.”

Team DSM head of coaching Rudi Kemna continued: “Having combined track and road, Frederik is a really powerful rider and was part of the Danish Team Pursuit squad that took silver at the recent Olympics in Japan. With those attributes, he will fit in really well with our sprint group where we want to work with him as part of the lead out and potentially as the team’s finisher on occasion, but we also to improve him as a rider generally. From our first talks with Frederik it was clear that his motivations were aligned with ours; with that attitude we think he will relish being a part of our highly ambitious environment.”