Team DSM partner up with Lezyne

Partner Announcements

Team DSM and Lezyne are proud to announce that 2022 marks the first year of their partnership. A multi-year deal will see Lezyne come on board as the team’s official sponsor of LED lights, working towards the goal of promoting rider safety and visibility.

With over a decade of experience in LED design and engineering, Lezyne is a leading figure in cycling light innovation. Its extensive collection of LED lights offers unparalleled performance and reliability, supporting safe riding among pro cyclists and beyond. 2022 will be Lezyne’s 15th year as a sponsor on the WorldTour.

Team DSM is home to a Men’s and Women’s program who both compete as UCI WorldTour teams, alongside a strong Development program, all united under the goal of redefining cycling through cooperation and innovation. The team will compete in all WorldTour events in addition to many other high-level races and promotional activities.

Team DSM’s history dates back to 2008, including competition at the WorldTour level since 2013. It stands strongly behind its vision statement, “Keep Challenging,” wherein it puts a strong emphasis on both the continuous development of each individual rider as well as the continual improvement of the organisation’s environment as a whole; these two pillars are exemplified through the dual-stripe logo featured prominently on the team kit.

Team DSM R&D expert Piet Rooijakkers said: “We are excited to team up with the leading bike LED light manufacturer, Lezyne. They will equip us with their premium, high-end quality LED lights, which will improve rider visibility and safety on the road during our training efforts.”

Lezyne’s Worldwide Marketing Manager Dillon Clapp added: “This is an amazing opportunity to support Team DSM. We very much align with their emphasis on rider visibility, their Keep Challenging philosophy and the progressive atmosphere they’ve built around their team with an international roster of men, women, and development riders.”