Team DSM partners up with Litelok

Partner Announcements

Team DSM and Litelok are happy to announce their partnership for the coming years.

As an elite cycling team, we are privileged to ride all over the world during races and training with the best bikes. As a result, this also entails the responsibility to handle our belongings with care. Litelok is an innovative manufacturer of award-winning, premium bike locks based in the United Kingdom. With their locks, our riders and mechanics are able to make sure our bikes are safe and secure. Furthermore, one of the fundamental aspects of the partnership is to drive future innovations and product development; a mutual passion for both Team DSM and Litelok.

Litelok founder and CEO Neil Barron said: “We are proud that Team DSM are taking advantage of our products and we are delighted to work with them on our future development. Just like Team DSM, we believe in pushing boundaries through innovation and teamwork. Furthermore, this collaboration increases awareness for our innovations and allows us to connect with cycling fans in a new way.”

Team DSM’s Head of Business Strategy Jan Wermink added: “We are pleased to share this partnership with Litelok. We love their products; they are both lightweight and flexible. The idea that our bikes are safely stored gives our riders peace of mind so that they can focus fully on what is most important: getting the most out of their potential. We look forward to our collaboration with Litelok in the coming years.”