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Team DSM announces Weldtite as new technical partner

Partner Updates

Team DSM (soon to be Team DSM) and Weldtite are delighted to announce their partnership from the 2021 season onwards.

With over 80 years’ experience in bike care product development, Weldtite are a market leader, manufacturing in Great Britain for a global market. Team DSM will benefit from the use of Weldtite’s full portfolio of performance lubricants and bicycle maintenance products. The vast array of excellent products will be used by Team DSM’s mechanics, helping the team to gain a competitive edge at the highest level of professional cycling.

“Team DSM are one of the most exciting World Tour teams who ride with flair and panache to entertain and inspire cycling fans,” said Dan Leather, Marketing Manager of Weldtite. “The team’s ‘Keep Challenging’ ethos and desire to improve is built into their DNA. ‘Optimised by Weldtite’ is the driving vision of our product range, providing solutions and technology for mobility and recreation while meeting the specific demands of elite riders. We look forward to working closely with Team DSM to optimise the development of our products and support the team to achieve their goals.”

“It is clear that there is a great match between our team and Weldtite,” explained Piet Rooijakkers, R&D expert at Team DSM. “We both share the desire to continuously keep improving and perform at our best. Weldtite’s products are of a really high standard, which is very important to us because an optimally running drivetrain is essential for our athletes to perform at the highest level.”

In addition to performance, the shared vision on sustainability also played a vital role in the decision to collaborate, with Piet Rooijakkers adding: “Weldtite already has an extensive range of biodegradable products, which is important for us, and it is great to know their goal is to expand this even further in the coming period. Furthermore, not only are the products better for the environment, they make no concessions on performance either.”

#KeepChallenging #OptimisedByWeldtite