Team DSM reveal exciting strategic partnership with Youfone

Partnership Announcements

Youfone embraces Team DSM’s distinguished performance approach, forward innovative thinking and built on beautiful human values at its heart: a new big partnership.

Team DSM and Youfone are delighted to announce their major and long-term strategic partnership, with the innovative collaboration and partnership fuelling Youfone’s international marketing strategy, boosting their ambitions to grow as a company.

Founded in 2008 and based in Rotterdam, Youfone is the largest independent operator in the Netherlands with over 450,000 customers, offering both mobile and fixed services. In 2017 Youfone launched its own TV-service with the latest technology standards while in January 2021, Youfone added a B2B business unit focusing on the partner channel. Over the years Youfone has won numerous awards, for things such as best customer service and best sim-only provider, while they’ve also won fastest growing company for three years in a row.

As partners Team DSM and Youfone will work on various strategic initiatives together, bringing fan engagement to the next level, supported by the latest technology and innovative promotional campaigns. Youfone will be prominent and proudly worn on the team’s kit as of next year. Furthermore, as a key partner of Team DSM, Youfone will enable the team to stay connected to each other with the best quality available to optimize telecommunication and cooperation with athletes, coaches, and experts around the world. Cycling is a pure team sport, where being able to perform truly together requires the best communications; and Youfone will be vital in helping the team do that.

Team DSM CEO, Iwan Spekenbrink said: “We are very proud that a successful and strong company in the form of Youfone is joining us in such a significant and strategic partnership. They show firm commitment, dedication, and bold thinking in our collaboration. They are an innovative, reliable and a futureproof player in technological business which enables people to communicate with each other without traveling. Youfone’s mission is to deliver best quality in telecom business for everyone and they play it ahead of the game. Their beliefs and customer centric approach fits both our culture and philosophy. Cycling is a proven driver for technology and business development. We are excited to work together in the coming years with such a rapid growing company that is clearly on the rise.”

Youfone CEO, Valentijn Rensing added: “We are excited and proud to share this news about the partnership and our close cooperation with Team DSM. We got to learn the Team as a strong collective of passionate people and all team members, on and off the bike, together chase their dreams while operating their unique “Keep Challenging” model, with truly beautiful human values at the core. An amazing group of people on a mission and doing so through cooperation, passion, commitment, empowering each other, joy and – most definitely – respect for one another. We share these values and it is the Team’s culture which inspires us. The Team’s forward, innovative thinking and empowerment of each other connects symbolically with our business in telecommunications as modern technology empowers people to connect and communicate. This partnership will perfectly support our long-term growth strategy and create opportunities to connect with our customers in a new way.”